The Surprising Origin Story of Nutella (2024)

FAQs

The Surprising Origin Story of Nutella? ›

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella^® was born!

After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella^® was born.

Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “nu*t” and the Latin word “Ella” meaning sweet. So it means the sweet nut.

Chocolatier Pietro Ferrero is credited for adding cocoa butter to the gianduja mixture, which gave it a velvety, creamy consistency. In 1964, the first jar of Nutella was released - and the rest is history.

After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.

Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja. In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella".

It does not have anywhere near the nutritional content of nut butters and is much higher in sugar and fat. Nutella has caught on worldwide with its creamy texture and sweet taste. Having some in moderation can be done without serious health damage. But it should be used as a dessert spread, just as it is marketed.

A French court has barred a couple from naming their daughter Nutella after the popular hazelnut chocolate spread. The unusual choice of name by the couple from Valenciennes, in northern France, was noticed by the registrar who recorded the baby's birth last September.

The 'Giandujot' paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema. The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella^® was officially born.

Limited Competition: Nutella has few direct competitors that match its specific taste, texture, and brand image. This lack of competition allows the brand to set its prices without significant downward pressure.

What is the white color in Nutella? ›

If you touch the spots and they are dry and do not melt, it's sugar bloom. If they taste like sugar, it's a good indication, too. I would not recommend eating it, because after this time the fat is likely rancid.

It's a bit confusing. A jar of white Nutella was posted on the internet, and people went crazy trying to get their hands on it. Turns out it was not an official Nutella product but a homemade creation. It was all a big misunderstanding.

Ferrero, King of Nutella.

While Nutella might win in terms of sweetness and indulgence, peanut butter is the clear winner from a nutritional standpoint. It's not just a healthier choice; it's a versatile food that supports a healthy lifestyle.

After Michele Ferrero took over the company, he transformed the product into a creamy spread in 1964 and named it Nutella.

The Popularity of Nutella

Nutella's amazing taste and great advertising over time made it popular. It became so popular that there is now a World Nutella Day. It came into existence on 5^th February 2007. It's celebrated every year since then.

European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella—which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.