The Startling Amount Of The World's Hazelnut Supply That Goes To Nutella - The Daily Meal (2024)

The Startling Amount Of The World's Hazelnut Supply That Goes To Nutella - The Daily Meal (1)

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It's been nearly 60 years since Italy first introduced us to the delicious chocolate and hazelnut spread that is Nutella. One of the guilty pleasure foods you don't have to apologize for loving, Nutella pairs well with what seems like an unlimited amount of foods, from strawberries and bananas to waffles, pretzels, and ice cream. The chocolate spread is so in-demand that riots once broke out in a French supermarket after Nutella went on sale. Generally, chefs like Italian Nutella better than American Nutella, largely because the Italian version appears to contain more hazelnuts and cocoa powder. There is about 13% hazelnut in a jar of Italian Nutella and about 7% cocoa powder.

While the U.S. version of Nutella doesn't list these percentages, one fact remains certain: Hazelnuts appear to have one major role in this world, and that is to help create Nutella. Jokes aside, hazelnuts actually have a lot going for them. The fruit from a hazel tree may help with lowering inflammation in the body, helping you maintain a strong heart, and may even benefit sperm count. However, most searches for what hazelnuts are used for reveal that they are typically found in desserts and chocolate-based products, like Nutella. You may be surprised to learn just how many hazelnuts are used to give Nutella its chocolate and hazelnut taste.

How many hazelnuts are used to make Nutella?

The Startling Amount Of The World's Hazelnut Supply That Goes To Nutella - The Daily Meal (2)

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Giovanni Ferrero, who holds the title of the wealthiest person in Italy,is currently in charge ofFerrero SpA, a company in Italy known for its chocolate. Ferrero may have his dadMichele Ferrero to thank, who is known as the creator of Nutella.Giovanni Ferrero's grandfather initially developed chocolate that resembled Nutella in some ways, but his father Michele turned it into the Nutella we know today.

In 2014, when Nutella was celebrating its 50th anniversary, Giovanni Ferrero toldBBC News,"My grandfather lived to find this formula. He was completely obsessed by it." He added, "He woke up my grandmother at midnight – she was sleeping – and he made her taste it with spoons, asking, 'How was it?' and 'What do you think?'" Explaining how his dad turnedNutella into the spread we now know, he told BBC News,"My father said, 'We can push it further, there are new technologies, there are new ways to integrate this winning recipe." Today, Nutella is a global staple.

"Nutella was born the same year as I was born, 1964,"Giovanni Ferrero told BBC News."And it was not just an Italian success but a European success."BBC News reported in 2014 that in order to produce the famous product, Ferrero buys a whopping 25% of the world's hazelnut supply yearly. That makes his confectionery the top purchaser of hazelnuts globally.

How many hazelnuts are in a jar of Nutella?

The Startling Amount Of The World's Hazelnut Supply That Goes To Nutella - The Daily Meal (3)

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Per BBC News, a 2008UK commercial reportedthat a 14-ounce jar of Nutella contains 52 hazelnuts, though the ad's nutritional claims have been questioned. According to the company's own website,Ferrero makes sure that the hazelnuts it uses "are sustainable and ethically sourced," claiming, "We have already achieved 100% sustainability in 3 source countries: Chile, Argentina, and the USA. And we aim to have 100% global traceability by 2023." To ensure this process runs smoothly, the company claims goals of helping farmers, making sure kids' rights are being upheld, and having research teams investigate new ways to limit fertilizer to make sure the hazelnuts customers consume are top-tier.

Thinking about hazelnuts' potential health benefits may provide a welcome excuse to have some Nutella. Some research even suggests thathazelnuts may make better baby formula. While the calorie-conscious may not like to make eating Nutella a daily habit, if you find yourself in the kitchen with a spoon of it and that inner voice reminds you of your diet, simply reply, "Do Nutella me what to do."

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The Startling Amount Of The World's Hazelnut Supply That Goes To Nutella - The Daily Meal (2024)

FAQs

The Startling Amount Of The World's Hazelnut Supply That Goes To Nutella - The Daily Meal? ›

Ferrero, the Nutella-maker, now a giant company based in Alba, Italy, uses about a quarter of the world's hazelnut supply — more than 100,000 tons every year. That's pushed up hazelnut prices.

How much of the worlds hazelnut supply is used for Nutella? ›

Nutella Maker Uses 25 Percent of the World's Entire Hazelnut Supply.

How much Nutella is consumed worldwide? ›

Over 1.35 million pounds of the famous hazelnut spread, Nutella is produced annually all over the world. Additionally, over 250,000 tons of Nutella are sold each year in over 75 different countries worldwide where the nine major global companies are based in Europe, Russia, North America, South America, and Australia.

How much is one serving of Nutella hazelnut spread? ›

This change in classification would cut the serving size required on Nutella's nutrition label from 2 tablespoons (37 grams) to 1 tablespoon (18.5 grams).

Why does Nutella use hazelnuts? ›

The hazelnut has always been the signature ingredient of Nutella®. It was during the post-war period that the creator of Nutella® had the brilliant idea to combine the delicious hazelnut, typical of the Italian region of Langhe, with cocoa, an ingredient that was hard to obtain at that time due to World War II.

What food uses 25% of the world's hazelnuts? ›

Under Italian law, it cannot be labeled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.

Who produces 70% of the world's hazelnuts? ›

Turkey is the first world hazelnut producer and exporter. In addition, it covers approximately 70 percent and 82 percent of the world`s production and export respectively.

Is Nutella healthier than peanut butter? ›

While Nutella might win in terms of sweetness and indulgence, peanut butter is the clear winner from a nutritional standpoint. It's not just a healthier choice; it's a versatile food that supports a healthy lifestyle.

How much Nutella do Americans eat? ›

This statistic shows the number of jars of Nutella peanut butter eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 11.31 million Americans consumed more than 1 jar in 2020.

What makes Nutella unique? ›

Nutella's unmistakable recipe is the same worldwide. It combines seven carefully selected quality ingredients, ensuring its singular creaminess and intense flavour. We uphold high quality standards for every plant in the world that produces Nutella®.

Why did Nutella become so popular? ›

Nutella is sometimes called an “austerity recipe”, as at the time, in the 1950's, the Second World War and rationing had left chocolate in short supply in Italy. Adding hazelnuts, which were cheaper and more readily available than cocoa, made the spread much more affordable.

Why is Nutella so amazing? ›

Most kids (and adults) love Nutella, and for good reason: chocolate and hazelnut is an amazing flavor combination. But there's another reason why Nutella tastes so good and is so popular: it's full of added sugar.

Which company purchases 25% of the world's hazelnuts every year? ›

"And it was not just an Italian success but a European success." BBC News reported in 2014 that in order to produce the famous product, Ferrero buys a whopping 25% of the world's hazelnut supply yearly.

Which company uses the most hazelnuts? ›

Hazelnuts are a key ingredient at Ferrero and are used in many of its trademark products, including Nutella, Ferrero Rocher, and Kinder Bueno. In fact, 25% of the world's supply of hazelnuts goes into making Ferrero products.

Who is the largest producer of Nutella? ›

The Villers-Écalles factory of the privately owned Italian confectionery company Ferrero normally produces 600,000 jars a day of the cocoa and hazelnut spread, making it the biggest Nutella producer in the world.

What country uses the most Nutella? ›

It might be an Italian brand but its biggest supporter is France.
  • Nutella was created in the 1940s because of a shortage of cocoa.
  • The French eat a LOT of Nutella.
  • And the French go crazy when Nutella's price is reduced.
  • Nutella is part of the fabric of everyday French life.
Feb 3, 2018

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