Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply (2024)

Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply (1)

Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply (2)

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That's Nuts

By Clint Rainey

Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply (4)

That’s one weeks’ worth right there. Photo: Dado Ruvic/Reuters/Corbis

Turkey, home to 70 percent of Earth’s hazelnuts, was hit with some frost this winter, which badly devastated the harvest and almost doubled the price of the nuts. But Nutella, disputedly the reason hazelnuts exist in the first place, will probably be just fine because, when you use a quarter of the planet’s supply for your entire line of spreads and confections, you do things like buy large nut-producing companies outright. Ferrero’s recent business move epitomizes the unstoppable popularity of the spread, sales of which increased 6.4 percent last year. [Businessweek]

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Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply

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Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply (2024)

FAQs

Nutella Maker Uses 25 Percent of the World’s Entire Hazelnut Supply? ›

Under Italian law, it cannot be labeled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.

Does Nutella use 25% of the world's hazelnuts? ›

To make the spread comprising sugar, palm oil, hazelnut, cocoa solids, and skimmed milk, the Ferrero Group uses approximately 25 percent of the global supply of hazelnuts.

Is a quarter of the world's hazelnuts used for Nutella? ›

The company which creates Nutella, Ferrero SpA, uses a quarter of the world's supply of hazelnuts, with one jar using around 50.

Where does Nutella get their hazelnuts from? ›

The hazelnuts used in Nutella® come from hazelnut orchards, which are mainly found in Mediterranean type climates. Our hazelnuts come from different parts of the world, our main origins are Turkey, Italy, Chile and the USA.

Who uses the most hazelnuts? ›

Italy is the second-most producer and the top consumer of hazelnuts in the world. The country consumed approximately 78,000 metric tons of the nuts in 2016, translating to 1.31 kg per capita. The 2016 consumption was the lowest in four years, having consumed over 89,000 metric tons in 2015.

What food uses 25% of the world's hazelnuts? ›

Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.

Who produces 70% of the world's hazelnuts? ›

Turkey is the first world hazelnut producer and exporter. In addition, it covers approximately 70 percent and 82 percent of the world`s production and export respectively.

Which company purchases 25% of the world's hazelnuts every year? ›

Ferrero is the world's largest consumer of hazelnuts, buying up 25% of global production in 2014. The company is currently run by Giovanni Ferrero, grandson of Pietro and son of Michele Ferrero. The company places great emphasis on secrecy, reportedly to guard against industrial espionage.

How much of the worlds hazelnut supply is used to make Nutella? ›

Nutella Maker Uses 25 Percent of the World's Entire Hazelnut Supply.

Why does American Nutella taste different? ›

European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella—which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.

Does Nutella use real hazelnuts? ›

Nutella® derives its unique tast from the combination of roasted hazelnuts, skim milk and a hint of cocoa. Nutella® has no artifical colors or preservatives. What does Nutella® taste like?

Is Nutella made with nuts picked by children? ›

Nearly three-quarters of the world's hazelnuts come from Turkey and the biggest buyer is Ferrero, maker of Nutella, the chocolate and hazelnut spread. But the nuts are picked mainly by migrants, including children, who work long hours for very low pay.

Which state produces 99% of America's hazelnuts? ›

Few realize that Oregon produces 99 percent of the hazelnuts in the United States.

Who is the biggest buyer of hazelnuts? ›

Last month, Ferrero, the largest hazelnut buyer, reportedly offered to pay TRY 80/kg for the new hazelnut crop.

Where does the US get hazelnuts from? ›

Hazelnut trees are resilient to drought. However, reliable hazelnut crops can only be produced under moderate climatic conditions, such as those found in Oregon's Willamette Valley (which produces 99% of U.S. hazelnuts) and in western Washington.

How much of the world's hazelnuts does Nutella use? ›

Ferrero, the Nutella-maker, now a giant company based in Alba, Italy, uses about a quarter of the world's hazelnut supply — more than 100,000 tons every year. That's pushed up hazelnut prices.

How much of the worlds hazelnut is used for Nutella? ›

Originally Answered: What percentage of hazlenuts are in Nutella? Ferrero Uses 25 Percent of the Global Hazelnut Supply. Each jar of Nutella contains about 50 hazelnuts.

How much of the worlds hazelnut supply is used for Nutella? ›

Nutella Maker Uses 25 Percent of the World's Entire Hazelnut Supply.

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