What is the most popular Halloween candy in 2023? (2024)

by: Matt Benedetto

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(WHTM) – Trick or treating dates back as far as the 1930s in America and grew country-wide and it continues in 2023.

According to the National Retail Federation, it’s estimated that candy sales are expected to be around $3.6 billion.

The top ten most popular candy in 2023 according to CandyStore.com is as follows:

10. Snickers

What is the most popular Halloween candy in 2023? (1)

9. Hershey Mini Bars

What is the most popular Halloween candy in 2023? (2)

8. Candy Corn

What is the most popular Halloween candy in 2023? (3)

7. Hershey Kisses

What is the most popular Halloween candy in 2023? (4)

6. Starburst

5. Sour Patch Kids

What is the most popular Halloween candy in 2023? (5)

4. Skittles

What is the most popular Halloween candy in 2023? (6)

3. Hot Tamales

What is the most popular Halloween candy in 2023? (7)

2. M&Ms

What is the most popular Halloween candy in 2023? (8)

1. Reeses Cups

What is the most popular Halloween candy in 2023? (9)

In Pennsylvania, the most popular candy of 2023 is Hershey’s Mini Bars with M&M’s coming in second and Skittles coming in third.

What is the most popular Halloween candy in 2023? (12)

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What is the most popular Halloween candy in 2023? (2024)

FAQs

What is the number one selling candy in 2023? ›

Reese's Peanut Butter Cups

This delicious treat is the perfect combination of peanut and chocolate. In fact, Reese's is the top-selling candy brand in America, with more than $2 billion in annual sales.

What is the #1 favorite Halloween candy? ›

Reese's Cups

Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.

What is the new candy in fall 2023? ›

Autumn 2023 has us celebrating the flavours of the harvest with Sour Patch Kids Apple Harvest. These sour candies offer a fruity twist with the crisp and tangy taste of apples, making them a seasonal delight.

What is the #1 worst candy choice for Halloween? ›

According to the study, American's hate to receive candy corn the most on Halloween. However, it's not that sticky treat that's the most dangerous to eat on Halloween. The Jawbreaker is actually the top candy American's admitted to not eating because of its potential dental impacts.

What is the #1 candy in America? ›

Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.

What is the most unpopular candy? ›

According to the study, Americans hate to receive candy corn the most on Halloween. However, it's not that sticky treat that's the most dangerous to eat on Halloween. The Jawbreaker is actually the top candy American's admitted to not eating because of its potential dental impacts.

Will Halloween candy last a year? ›

Hard candy - hard candies can last up to a year when stored at room temperature or in a cool, dry location. Jellied candies - if the packaging has been opened, soft candies should be stored away from heat and light at room temperature of about 70 degrees. Stored in this manner, the candy should last 6-9 months.

Why is candy so expensive 2023? ›

Why is candy so expensive? Beyond overall inflation, which rose 3.7% year over year since September 2023, there are a few more reasons why candy is so expensive right now. The cost of raw sugar reached an 11-year high in April, per CNBC, due to the effects of extreme weather on the crop, as well as rising demand.

Is there candy in fortnite? ›

Where To Find Candy In Fortnite. The challenge itself is going to task the player with finding 15 pieces of candy in and around certain POIs. The candy itself can be obtained via buckets you'll see on the ground near houses in specific locations and looting an entire POI should complete the challenge.

How much Halloween candy was bought in 2023? ›

During the 2023 Halloween season, consumers in the United States (U.S.) spent about 3.6 billion U.S. dollars on candy. This was a slight uptick compared to 2022 and exceeds pre-pandemic levels. Sales have risen for the third year in a row.

What is the most popular candy in 2024? ›

One surefire prediction for the balance of 2024 is that the perennial favorites will remain at the top of consumers' want lists. They include such famous names as Reese's Peanut Butter Cups, M&Ms, Skittles, Sour Patch Kids, Starburst and Hershey's Kisses.

What are the top 5 Halloween candy Forbes? ›

Based on sales data collected by Candystore.com, a bulk candy retailer that has been satisfying America's sweet tooth since 2007, each state has its own favorite treat—but Reese's Cups are America's favorite Halloween candy for 2021. Skittles, M&M's, Starburst and Hot Tamales round out the top five.

What is the number 1 candy sold on Halloween in the United States what is the number 1 candy sold on Halloween in Arkansas? ›

As for the United States as a whole, Candy Store says Reese's Cups have again taken the top spot. Total Halloween spending was estimated at $12.2 billion this year, exceeding last year's record of $10.6 billion.

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