The story of the now famous Boursin Cheese started with one man, François Boursin. In 1957, this young Normandy cheesemaker opened a cheese factory in Croisy-sur-Eure, a small community nestled in northern France.
François worked quietly for years trying to perfect his signature cheese. However, in 1961 a French newspaper mistakenly reported the launch of Boursin infused with garlic, and the public loved the idea. The problem was that François had no such recipe in the works, but he quickly got to work to meet the public’s demand. For two years, he worked on his own original recipe inspired by fromage frais, a traditional party dish that blends garlic, fresh cream, soft cheese, herbs, salt and pepper.
Finally, in 1963, François was satisfied with his authentic Gournay cheese and garlic creation, and he introduced it to the world. Boursin Garlic & Fine Herbs Cheese was served at celebrations and gatherings throughout France, and it quickly became a household name.
FAQs
In 1972 their iconic advertising slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin") was launched. This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good.")
Is Boursin actually cheese? ›
Boursin is the brand name of a soft, creamy-style French cheese (called Gournay) that is flavored with various things.
What does Boursin mean in French? ›
(French bursɛ̃ ) noun trademark. a brand of soft white creamy cheese, often flavoured with garlic.
Is Boursin goat or cow cheese? ›
Boursin is the brand name a soft, spreadable cow's milk cheese originally from Normandy France. Boursin was originally made by a man named François Boursin from the town of Gournay in Normandy, in 1957. It was inspired the local practice of mixing soft cheeses with herbs.
What is the slogan du pain du vin du Boursin? ›
In 1972, the second major campaign launched by Boursin featured the famous slogan, “Bread, wine, Boursin” (Du Pain, du vin, du Boursin). Still today, this slogan is considered a stroke of genius due to its spirted appeal to multiple generations.
What does Boursin mean in English? ›
Definition of 'Boursin'
1. a spread of creamy, unripened white French cheese flavored with garlic and herbs, black pepper, etc.
Do French people eat Boursin? ›
Finally, in 1963, François was satisfied with his authentic Gournay cheese and garlic creation, and he introduced it to the world. Boursin Garlic & Fine Herbs Cheese was served at celebrations and gatherings throughout France, and it quickly became a household name.
Can you eat Boursin Cheese by itself? ›
You can also enjoy our creamy herb cheese on its own on a cracker, artisan bread, or bagel. Our delicate cheese spread pairs wonderfully with most wines and complements any dinner party or event.
Is Brie and Boursin the same? ›
Brie is a classic soft cheese with a rich, creamy texture and a mild, slightly nutty flavor. Boursin is a French cheese with a similar texture to Brie, but with added herbs and spices for a more complex flavor profile.
Can you freeze Boursin Cheese? ›
CAN I FREEZE BOURSIN? 🧀 🙌 Yes you can! Although the flavour and texture can be impacted, it actually freezes pretty well!
Boursin cheese, a true testament to French gastronomy, was born in the picturesque region of Normandy, France, in the 1950s. It was the brainchild of François Boursin, a visionary cheesemaker who crafted the recipe and technique for this creamy and flavorful cheese.
How long does Boursin Cheese last? ›
How long is Boursin Cheese good for after I open it? Boursin Cheese will stay good for approximately 5 days after opening, if kept refrigerated and within best before date.
Can you eat out of date Boursin? ›
How long past the "best before" date is Boursin Cheese okay to eat? For best quality, we recommend only eating Boursin Cheese by the date that is printed on the package.
What is the closest to Boursin Cheese? ›
Delicious Boursin Cheese Alternative: Same Flavor & Easy Substitution. Cream cheese, Beecher's handmade cheese and Laughing Cow are the top 3 Boursin cheese substitute. Gorgonzola is also good.
Does Aldi do a version of Boursin? ›
ALDI Boursin Garlic & Herb Cheese Spread Same-Day Delivery or Pickup | Instacart.
What does the French word du mean? ›
The French partitives of du, de la, de l' and des mean 'some' and 'any' in English. Practise constructing sentences using these partitives.
What does du bout du monde mean? ›
Translation of "bout du monde" in English. Noun. end of the world. ends of the earth. edge of the world.
What is the meaning of beaucoup de vin? ›
a lot of wine lots of wine.
What animal is Boursin from? ›
Boursin cheese is a very soft cow's milk cheese that bears the namesake of its founder, François Boursin. In 1957, Boursin created his brand, inspired by the common French party treat called fromage frais, a combination of fresh cheese and herbs.
