As a seasonal treat in 1969 – almost 20 years after the recipe was invented – we began selling our renowned LINDOR chocolate as round truffles in red wrappers to resemble Christmas baubles. Thanks to the new recipe, our chocolate was fine enough to fill moulds and dry quickly, enabling us to fill the fine chocolate shells with smooth, melting chocolate.
The LINDOR truffles quickly became a favourite! Customers felt like Christmas had come early in the weeks leading up to Christmas Day. However, once the festivities had finished, the truffles vanished without a trace. Surprised, customers began asking: where had they gone? The LINDOR truffles were so sorely missed that, shortly after taking them off the shelves, we made them a permanent part of our chocolate range. They soon became a Lindt staple and global chocolate phenomenon.
With their rounded shape, signature red wrapping, smooth hard outer shell and creamy filling, LINDOR truffles are an instantly recognisable treat, adored around the world. Imitators have tried (and failed) to recreate these iconic chocolates, but we guard our secret recipe very closely. Today, Lindt produces over one billion LINDOR truffles in almost 100 different countries.
