Valentine's Day gifts consumers plan to purchase U.S. | Statista (2024)

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Valentine's Day gifts consumers plan to purchase U.S. | Statista? ›

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).

Themed Bouquets

This year, go beyond the traditional Valentine's Day designs and create special themed bouquets. Think heart-shaped arrangements, bouquets adorned with romantic notes, or flowers arranged to tell a love story.

Total spending is expected to reach $25.8 billion, just down from last year's $25.9 billion but representing the third-highest figure on record. Some 53% of Americans plan to celebrate this year (compared to 52% last year), with celebrants' forecast spend coming out at an average of almost $186.

On average customers are expected to spend $185, $8 more than the average spend over the last five years. Let's dive into some Valentine's Day spending statistics!

Observations also show a correlation between price and perceived quality, with some customers willing to splurge to please their significant other. Marketing communications foster a sense of togetherness for some, portraying images of couples participating in shared activities and experiences.

In 2024, consumers in the United States intended to visit a variety of store types in order to buy a gift for Valentine's Day. That year, over 30 percent of U.S. consumers planned to visit discount stores. At about 40 percent, however, the lion's share intended to do their Valentine's Day gift shopping online.

If you're unsure about what to get your special someone for Valentine's Day, the survey says that the most traditional gifts are the most desired: 48% want a nice dinner at a restaurant. 34% want chocolates. 31% want flowers.

Candy: As the saying goes, “Candy for the win!” It comes as no surprise that candy tops the list, with 57% of people purchasing sweets for their loved ones on Valentine's Day. Chocolates, in particular, are a timeless classic and a symbol of romance.

What are three facts statistics on Valentine's Day gift giving? ›

According to forecasts by the National Retail Federation (NRF), even as more Americans plan to celebrate the holiday, the average household spend on Valentine's Day is likely to fall 3.6% to $185.81, while total U.S. consumer spending for the holiday is expected to drop slightly to $25.8 billion.

Among those not celebrating Valentine's Day, 29% still plan to mark the occasion in some way. Many will treat themselves to something special, while others will plan a get-together or evening out with their single friends or family members, NRF and Prosper Analytics found.

The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024.

Up to 52% of consumers celebrate Valentine's Day. Around 3 in 10 Americans will go into credit card debt from V-day spending. 35% of consumers will shop online for their gifts.

The holiday is an economic engine for businesses of all types in communities across the country. The National Retail Federation (NRF) estimates that 53% of consumers plan to celebrate Valentine's Day, and $25.8 billion will be spent on the holiday this year, or about $185.81 per household.

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love. However, if red roses aren't to their taste, you could always gift other popular Valentine's Day flowers, such as lilies, tulips or carnations.