Lady Gaga’s Chromatica Oreos: The Story Behind the Cookie Collaboration (2024)

Lady Gaga’s latest hit isn’t a song but a sweet treat. The pop sing- er’s branded Oreos — inspired by her album, “Chromatica” — have become a viral sensation, with fans posting on Twitter and Instagram about snagging packages of the green-and-pink cookies.

“It’s been incredible and beat our wildest expectations,” Oreo senior director Justin Parnell tells Variety.

Oreo — no stranger to thinking outside the package when it comes to unique ideas (see 2019’s “Game of Thrones” cookies) — thought of the Gaga treat during the pandemic. “After the lockdown, the world was in dire need of playfulness and a release from all of the stress and anxiety,” Parnell says. “It was like, ‘What if we really leaned into music as a way to connect to people and spread more positivity?’”

Parnell’s team worked closely with the star, her manager Bobby Campbell and Interscope Records and Universal Music. “We wanted all the right perspectives and points of view to make sure it was coming off in the best way possible,” he says. The goal was to “craft every element so it felt authentic.” That translated to four distinct cookie designs, a release campaign they “treated like a shoe drop” and the company becoming an official sponsor of Gaga’s Born This Way Foundation.

Popular on Variety

The cookies are only available in the U.S. for a limited time.

“Personally, one of the best parts was the experience of working with Lady Gaga and her team,” Parnell notes. “She is such a genuine, vulnerable and kind person. To see how important her fans and doing good in the world is to her, it made us all feel great about the collective impact we can have together.”

While Gaga’s fans are known as Little Monsters, it might be time for a name change. Cookie Monsters, anyone?

Jump to Comments

Lady Gaga’s Chromatica Oreos: The Story Behind the Cookie Collaboration (2024)

FAQs

What is the deal with Lady Gaga Oreos? ›

Lady Gaga and Oreo teamed up for a limited-edition flavor. The "Chromatica"-themed cookies go with Gaga's latest album. Oreo turned its Golden cookie into a vibrant pink-and-green treat. Visit Insider's homepage for more stories.

What flavor are the Chromatica Oreos? ›

The vanilla-flavored Chromatica Oreos are "... pink cookie[s] with green filling," as described by Lady Gaga. Lady Gaga on Twitter: LADY GAGA X OREO: The wafers feature various embossments inspired by the album.

How much are the Oreos worth in Chromatica? ›

As of this writing, there are more than 600 eBay listings for the Oreos, ranging from $3 for an empty wrapper, to $6 for one six-pack, to $800 (plus $20.22 in shipping fees) for 10 full-sized packages.

What cookie did Oreo ripoff? ›

Oreo is the best-selling cookie in the world today. But few people remember the product that Nabisco blatantly ripped off: Hydrox. A creation of Kansas City's Loose-Wiles Biscuit Company, Hydrox was billed as the “aristocrat of cookies,” with a novel combo of chocolate and cream filling.

Is there such a thing as Lady Gaga Oreos? ›

Lady Gaga teamed up with Oreos to launch a “Chromatica”-themed cookie to celebrate her latest album. The cookies are pink, green and vegan. Musicians partnering with brands is nothing new, and these collaborations are often met with mixed opinions.

Do Lady Gaga Oreos taste different? ›

So what do the Chromatica Oreos actually taste like? TBH, like regular Golden Oreo cookies. Honestly, at first I thought they tasted like Froot Loops, but I suspect that was my brain messing with me because of the colors of the cookie.

Why is it called Chromatica? ›

The word “chromatica” can be found on the single art, and it didn't hurt that the word “chromatic” has both aural and visual definitions that are very Gaga-esque: “[Music] relating to or using notes not belonging to the diatonic scale of the key in which a passage is written” and “relating to or produced by color.”

What is the rarest Oreo? ›

Pokemon Mew Oreo Cookie - Ultra Rare.

Is mew Oreo rare? ›

Oreo described the Mew cookie as a "super-rare Mythical Pokémon" in the set, adding that there is a "random assortment" of designs in every package.

Who owns Oreo? ›

It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries.

Who invented the OREO cookie? ›

Samuel J. Porcello (May 23, 1935 – May 12, 2012) was an American food scientist who worked at Nabisco for 34 years. He is particularly noted for his work on the modern Oreo cookie.

What is the mystery Oreo? ›

Here's how the corresponding contest worked: If you guessed the correct flavor, you were entered to win $50,000. Easy money, right? Well, time to take your detective hats off, because after months of suffering guessing, Oreo finally revealed that the creme is churro-flavored (...and the winner was notified).

What was the real Oreo? ›

Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case.

What cookie was inspired by Lady Gaga? ›

Inspired by her album, Chromatica, and her “l*ttle Monsters,” the pink-colored OREO golden sandwich cookie is filled with green creme. This package contains 1 - 12.2 oz pack of OREO Lady Gaga Inspired Sandwich Cookies. 1 - 12.2 oz pack of Lady Gaga–inspired limited edition pink-colored OREO Golden Sandwich Cookies.

Top Articles
Latest Posts
Article information

Author: Sen. Ignacio Ratke

Last Updated:

Views: 6296

Rating: 4.6 / 5 (76 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Sen. Ignacio Ratke

Birthday: 1999-05-27

Address: Apt. 171 8116 Bailey Via, Roberthaven, GA 58289

Phone: +2585395768220

Job: Lead Liaison

Hobby: Lockpicking, LARPing, Lego building, Lapidary, Macrame, Book restoration, Bodybuilding

Introduction: My name is Sen. Ignacio Ratke, I am a adventurous, zealous, outstanding, agreeable, precious, excited, gifted person who loves writing and wants to share my knowledge and understanding with you.